The Road to Youthful Skin and a Healthy Glow!


An ancient practice rooted in the science of Ayurveda – Ubtan, dates back over 5000 years to ancient India and gives women radiant and naturally healthy skin. It’s a beauty regimen and a significant part of health and wellness. Prepared using fresh and natural ingredients, this turmeric-based paste was also used for various skin ailments and beautification purposes, as documented in ancient texts.

(Disclaimer: ‘Ubtan’ is a primary keyword and cannot be used several times in the blog to avoid keyword stuffing. However, we are using substitute words like ‘beauty paste,’ ‘turmeric-based paste,’ etc to offer an enriching user experience)

In Indian culture, the “haldi” ceremony is a celebration during which a paste of turmeric, sandalwood, and other ingredients is applied to the bride and groom’s skin. This ritual, more than just a beauty treatment, is believed to bring a special glow to the bride and groom, also known as “shaadi wala glow.” It purifies their skin and offers protection against evil spirits on the auspicious day.

Over the centuries, turmeric-based paste has evolved from its traditional formulations. Modern beauty enthusiasts are increasingly looking forward to using natural products. It is now available in many forms, such as face wash, face masks, body scrubs, and more. This guide delves deep into the goodness of this face mask, its benefits and use, and how to incorporate it into your beauty routines to get that healthy and youthful glow.

Let’s get to know about Ubtan

It is a traditional Indian skincare preparation used to cleanse, exfoliate, and beautify the skin. A blend of natural ingredients backs it and offers holistic benefits. This turmeric-based paste uses several ingredients, such as sandalwood powder, chickpea flour (besan), yogurt, milk, and other herbs and oils.

The blend of such nourishing ingredients rejuvenates the skin, provides a natural glow, improves skin texture, and offers anti-inflammatory and antiseptic benefits. Unlike modern chemical-laden products, this beauty face pack is entirely natural, making it suitable for all skin types and is free from harmful side effects.

Unveiling the benefits of traditional beauty paste

Ubtan has a traditional past that has roots in ancient India. It is celebrated for its nourishing and powerful skin benefits. Its time-tested efficacy and holistic approach have garnered global appreciation. Let’s look at its benefits and why it remains one of the best ingredients in Indian skincare.

  • Deep cleansing and gentle exfoliation: Renowned for its deep-cleansing properties, it is a gentle exfoliator that sloughs away dead skin cells, dirt, and impurities. It unclogs the skin pores, prevents the occurrence of blackheads, and promotes a clearer complexion. Regular use of turmeric-based products lends a smoother, more refined skin texture.
  • Offers skin-brightening properties: The turmeric in this traditional face mask is a potential ingredient for lending a youthful glow to the skin. It also contains curcumin, which boasts anti-inflammatory and antioxidant effects and helps reduce pigmentation, dark spots, and blemishes. It also contains sandalwood powder, which provides soothing effects and improves skin tone.
  • Reduces visible signs of premature aging: Backed by powerful and effective ingredients, such as Vitamin E and essential fatty acids, the natural, yellow-colored powder helps combat free radicals and reduce oxidative stress on the skin. It also helps delay the signs of premature aging, such as fine lines, wrinkles, and sagging. It also improves the skin’s elasticity and appearance.
  • Keeps the skin moisturized and hydrated: This face pack provides essential hydration and moisturization. Several ingredients, such as milk, yogurt, and honey, are excellent natural moisturizers. They help maintain the skin’s natural moisture barrier, combat dryness, and flakiness, and ensure that the skin remains soft, supple, and well-hydrated after consistent use.
  • Reduces and regulates acne breakouts: If you have oily and acne-prone skin, using this turmeric-based mix is one of the best natural remedies to minimize acne on the skin and prevent future breakouts. Backed by powerful antimicrobial ingredients, such as Neem powder, it effectively combats acne. Regularly using it clears clogged pores, further reducing the risk of acne.

Recommendation: Finding natural and toxin-free turmeric-based products in this vast market can be complicated and overwhelming. That’s why we bring you the range of Mamaearth’s Ubtan-based skincare products. These products consist of face wash, face mask, sunscreen, moisturizers, body lotion, and much more, which help lend a healthy, youthful, and brightened skin complexion without harming the skin.

Ubtan: The Road to Youthful Skin and a Healthy Glow!

How can everyone use this beauty face mask?

Well, we’re now quite aware of the natural and holistic benefits of this beauty face pack. Suitable for all skin types and can be used by people of all ages, this turmeric mix has uses beyond just lending a brightened glow. Here’s how you can incorporate it into your skincare routine.

  1. Daily cleanser: Mix this traditional beauty powder with water, milk, or rose water and gently massage it into your face in circular motions to cleanse it daily. You can also opt for a turmeric-based face wash to cleanse your skin gently, whether for the body or the face.

Recommendation: If you’re a soap lover looking for a natural, toxin-free turmeric-based soap, you may opt for Mamaearth Ubtan Moisturizing Lotion Soap. It has the goodness of Turmeric, Mustard Butter, Sandalwood Extracts, and Almond Shell Powder to give clear skin.

The best part about this ubtan soap is that it helps remove sunburn and tanning, promotes blood circulation, and lends a brightening and hydrating glow to the skin. It is free from harmful toxins like Parabens, SLES, SLS, etc., and helps maintain healthy skin with effortless care.

  1. Exfoliating scrub: The turmeric-based powder mixed with yogurt or honey forms a paste that can be applied to areas prone to acne or dryness. The paste can be used to exfoliate the facial skin and as an after-bath treatment to enhance the skin’s natural glow.
  2. Acne control agent: This paste contains antibacterial properties, so managing acne and blemishes on the face and body can become easy if used regularly. You can mix it with neem powder to form a paste. Otherwise, opt for a face mask that brightens the skin by removing tan.
  3. Effective hair remover: A ubtan-based hair removal kit can remove unwanted hair growth. This kit effectively removes the hair, calms down the inflammation on the skin, and combats unwanted hair growth while boosting the radiance and hydration of the skin naturally.

The brightening takeaway

Ubtan offers a natural and versatile approach to skincare.  From providing a pre-wedding glow to combating everyday skin concerns, this ancient paste holds a timeless appeal. While this traditional beauty mix requires some preparation, these natural and toxin-free products for the skin often incorporate the core ingredients alongside additional elements like essential oils or fruit extracts.

Mamaearth is Asia’s first brand to offer skincare, hair care, baby care products, and beauty cosmetics. Infused with the goodness of nature, the brand provides safe and dermatologically tested products for all skin types. The brand has also achieved the sustainability initiative of greening an area of 3,500 acres by planting trees on every order it receives on the website. Happy skincare!

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