Hosting a business conference? As exciting as that may be, here’s the thing—if people don’t know about it, they won’t attend. Promoting your conference online is one of the best ways to get the word out and drive registrations. The good news is that with the right strategy, you can easily boost awareness, engage your target audience, and fill those seats.
Not sure where to start? No worries. I’ve got some simple, effective tips to help you promote your business conference online.
Build a dedicated conference page
Before diving into promotion, you need a hub where people can find all the essential details about your event. Create a dedicated conference page on your website that includes the what, where, when, and why. Be sure to showcase:
A catchy title and description
The event schedule
Speaker bios
Registration links
Pricing details
Venue or virtual access information
This page will be the go-to spot for all things related to your event, so make sure it’s clear, professional, and easy to navigate.
Leverage social media
Social media is your best friend when it comes to spreading the word about your conference. Here’s how you can use it effectively:
On platforms like Facebook and LinkedIn, you can create dedicated event pages that let people RSVP, share, and invite others. These pages make it easy to generate buzz and keep potential attendees updated.
Share sneak peeks of what attendees can expect—such as speaker announcements, session highlights, or behind-the-scenes content. Use countdowns to build excitement as the event draws closer.
Come up with a unique, catchy hashtag for your conference. Use it consistently across all posts, and encourage your audience to do the same. This not only helps people follow the conversation but also creates community engagement around your event.
If you want to reach an even wider audience, consider running paid ads on platforms like Facebook, Instagram, or LinkedIn. Target people based on their interests, location, and profession to attract the right crowd.
Send targeted email campaigns
Email marketing is a direct and personal way to promote your conference. If you’ve got an email list, now’s the time to use it! Here’s a simple game plan:
Pre-launch announcement: Let your audience know the conference is coming soon, so they can mark their calendars.
Registration launch: When registration opens, send out a detailed email with a link to your conference page. Highlight important features and early-bird pricing if available.
Regular updates: Keep your audience in the loop with updates on the agenda, new speakers, and any fun perks or giveaways you’ll be offering.
Make your emails engaging with eye-catching visuals and an easy-to-read format. And remember, don’t be spammy—space them out strategically.
Collaborate with influencers or industry leaders
Is there a well-known figure in your industry or an influencer who aligns with your conference’s theme? Collaborating with them can give your event a credibility boost and attract more attendees.
Ask these influencers or industry leaders to speak at your conference, share your event with their followers, or join you in a live Q&A or webinar to create pre-event excitement. When influential voices promote your event, it can expand your reach and draw in an audience that might not have heard about it otherwise.
Encourage attendees to share
Your current attendees can be your best promoters! Encourage them to share your event with their own networks. You can do this by offering discounts or perks for attendees who refer others or providing social media graphics and pre-written posts they can share on their own accounts. If you need any help with creating professional looking visuals, you can easily customize free business conference templates online.
Use content marketing
Content marketing is a great way to raise awareness and establish your conference as a must-attend event. Here’s how you can use content to your advantage:
Write blog posts: Create blog content that highlights important topics or themes of your conference. For example, you could write about industry trends or interview one of your featured speakers.
Guest blog posts: Partner with other bloggers or industry sites to write guest posts about your event.
Podcasts: Appear on industry podcasts or start your own mini-podcast to discuss topics related to your conference.
The more valuable content you put out there, the more likely you’ll attract the attention of people who want to attend.
Final thoughts
Promoting your business conference online doesn’t have to be complicated. With the right approach, you can create excitement, reach the right audience, and fill your event. From building a strong social media presence to collaborating with industry influencers, these strategies will help you get your conference noticed.
So, start planning, get creative, and watch your online promotion efforts pay off!
